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	<title>Manoj Pillai &#187; Corporate</title>
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	<description>&#34;Taking product management into next level&#34;</description>
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		<title>Reading now</title>
		<link>http://www.sudaksa.com/2009/12/18/reading-now/</link>
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		<pubDate>Fri, 18 Dec 2009 06:11:52 +0000</pubDate>
		<dc:creator>manoj</dc:creator>
				<category><![CDATA[Simbly Blogs]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[IT]]></category>
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		<description><![CDATA[Reading it and found it intresting than Allison Fine&#8217;s &#8220;MOMENTUM: brings up change change in the connected age,&#8221; and essential for those crafting corporate messages. 
* Simplicity: the idea must be stripped to its core, and the most important concepts should jump out.
* Unexpectedness: the idea must destroy preconceiv&#8230;ed notions about something. This forces people [...]]]></description>
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